Accelerating the energy transition
We stand at a pivotal point in history where drastically reducing our carbon footprint is crucial for the future of our planet. The goal is to cut emissions by 50% by 2030. Many companies are actively working towards this goal with practical, less utopian solutions than many might imagine. However, explaining clean and renewable energy solutions to customers, investors, or the general public can be challenging, especially when their technical knowledge varies. As renewable energy products become more complex, the potential for a knowledge gap between engineers, clients, and investors increases, potentially slowing down knowledge transfer and hindering important business deals.
Strategy and branding for renewable energy
As the renewable energy industry evolves rapidly, presenting your hydrogen solution effectively is essential. A cohesive brand identity enables stakeholders to see your product's full potential, providing a clear image of how your product can address their needs. We have many years of experience in creating brand identities for companies and organisations in the renewable energy sector. Our approach starts with thorough analysis and strategy, ensuring that our clients' innovations drive their business, are rooted in their purpose, and deliver value to future customers.
Developing a dual approach for maximum impact
TES sought to clearly articulate their innovative closed-loop hydrogen infrastructure. To meet this challenge, we developed a dual approach: a detailed 3D animation illustrating each step of the process and an interactive 3D web experience that delves deeper into their solution. This combination provides a comprehensive overview, effectively conveying how each phase contributes to a more sustainable world through a system-thinking lens.
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An iterative journey for Elestor
From all the different chemistries that could theoretically be used to design a flow battery, Elestor selected hydrogen and bromine as active materials, which leads to several advantages. Their mission is to build a storage system with the lowest possible storage costs per MWh. Our rebranding process for Elestor was marked by a commitment to thoroughness. We approached the redesign as an iterative journey, continuously refining our designs to ensure they resonated with Elestor's core values and mission. Each design decision, from the logo and typeface to the colour palette and website layout, was informed by this thorough process.
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Understanding the challenges
The hydrogen economy needs to expand rapidly to build a net-zero global economy. Investors and innovators play crucial roles in driving success, and smart collaboration is key. We work with clients on both sides, understanding these challenges and enhancing each story within its context and in relation to others.
Let's tell the story of your solution.
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