Tidal Vision
A game changer for our greatest challenges
The silent hero in sustainable technology
Tidal Vision has the technology to upscale chitosan production, but encountered a major hurdle: few knew what chitosan was. We stepped in to unveil this obscure compound to the world. Our campaign introduced chitosan as a silent hero, prevalent in nature yet potent enough to transform industries like agriculture and water treatment. Through our commercial, we highlighted its unique properties—biodegradability, positive charge, and elicitor function—drawing global attention to Tidal Vision’s innovative technologies.
“Watching this I got all emotional at the end. This is really great! I am grateful for the journey to the best script and film.”
Alex Gaynor | Creative Director
Documentary and animation
The commercial starts as a short documentary, capturing chitosan’s natural abundance through footage of insects and mushrooms. We then transition seamlessly into detailed animations that bridge the macroscopic and microscopic worlds. This blend enriches the visual experience while clarifying chitosan’s role.
Chitosan’s ecological impact
Our campaign took a focused approach to demystify chitosan by highlighting its vital role in environmental sustainability. We wrote a narrative that seamlessly intertwined Tidal Vision's technological advancements with chitosan’s natural sources and its green applications.
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