Enhance your public engagement strategy
Do you spend significant time and resources on public engagement and science communication, yet still question the impact of your efforts? You're not alone. Many researchers and entrepreneurs aiming to make a difference experience moments of doubt about their public engagement strategies. Fortunately, there is a secret to significantly boosting your strategy's impact.
Discover the power of storytelling marketing tools. Storytelling Marketing Tools are remarkably effective in enhancing your public engagement strategy.
Why?
According to numerous sources, including this article, 92% of consumers prefer ads that tell a story. Your research results may not be commercial products, but the principle remains the same: you want to convey your findings effectively, and your audience craves engaging narratives. Stories facilitate neural coupling, making it easier for audiences to relate to your message.
How?
Knowing the importance of storytelling is one thing, but implementing it effectively is another. Based on our experience, we’ve identified three communication tools that are the most effective:
- Video Marketing: It's obvious but incredibly effective. A well-crafted video about your research captivates audiences, forging a connection and making your findings memorable.
- Interactive Websites: A static website with text, images, and a contact page won't cut it. Modern websites must be dynamic and interactive, built around a compelling story to engage visitors, encourage return visits, and potentially go viral.
- Engaging Presentations: Presenting at conferences can be challenging. Striking the right balance between professionalism and engagement is key. A compelling story in your presentation ensures that your audience remembers you and your research.
Implementing these tools
Still unsure how to integrate these tools into your public engagement strategy? Explore some of our projects for inspiration, or contact us for personalised assistance. We're here to help you enhance your science communication and reach a wider audience.
TES case study: A dual approach for maximum impact
TES needed to articulate their innovative closed-loop hydrogen infrastructure effectively. We developed a dual approach: a detailed 3D animation illustrating the process and an interactive web experience that delves deeper into their solution. This comprehensive approach conveyed their vision clearly, showcasing their contribution to a sustainable future.
view caseGet in touch.
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